Live now in Dallas–Fort Worth · more metros coming

Every Monday: local homeowners ready for a new roof, in your inbox.

We turn city permits and storm reports into a scored list of homes. One list. Every week.

Get 10 free leads →See a sample list

Get 10 free leads in your ZIP.

No credit card · Cancel anytime

This week in Dallas35 residential roofing permits80 residential mechanical (HVAC) permitsLatest hail near DFW: 1.00″ near Willow Park (Parker Co.), Sep 27, 2026City of Dallas permits issued Oct 29 – Nov 4, 2026 · NOAA SPC storm reports · updated Nov 5, 2026
How it works

How a public signal becomes your next job.

Homeowners file permits and storms hit roofs. Both end up in public records. We read those records every week and give you the homes worth calling first.

  1. A signal is filed

    A re-roof or HVAC permit, or a hail or wind report, goes on public record.

  2. We score the home

    0–100. Fresh replacement work and recent storms score highest.

  3. Your list lands Monday

    A CSV in your inbox. Trigger also pushes it to GoHighLevel.

  4. You reach out first

    Door hanger, mailer or a visit, with the reason in hand. You run the outreach.

Neighbor targeting

One new roof permit points to the next 25 jobs.

A new roof permit is a signal: we list the ~25 older homes around it with no recent roof permit, scored and ready for door knocking, mailers or calls.

1. A neighbor re-roofsA Dallas re-roof permit is filed on the block.
2. Same age, no new roofWe find the ~25 nearby homes of similar age with no roof permit in recent years.
3. Scored and readyEach home gets a 0–100 score and the reason, ready for door knocking, mailers or calls.
The product

This is what lands in your inbox.

5 real Dallas permits from the week of Oct 27 – Nov 2, 2026. Addresses masked.

Sample leadReal Dallas permit · address masked
10xx Ekukpe Dr, Dallas TX 752xxRe-roof / roof replacement
90score
Why it's on your list
City of Dallas issued a re-roof permit on Nov 2, 2026.
Delivered
Monday list, Nov 3, 2026
localrly_dallas_week45.csvReal data · masked
Address (masked)SignalScoreDate
10xx Ekukpe Dr, Dallas TX 752xxRe-roof / roof replacement90Nov 2, 2026
14xx Waterside Dr, Dallas TX 752xxRe-roof / roof replacement90Nov 2, 2026
21xx Lanark Ave, Dallas TX 752xxRe-roof / roof replacement90Nov 2, 2026
28xx Marder St, Dallas TX 752xxRe-roof / roof replacement90Nov 2, 2026
29xx Thomas Ave, Dallas TX 752xxRe-roof / roof replacement90Nov 2, 2026

↓ Download sample_dallas.csv · Source: City of Dallas building permits (open data)

Dallas permit activity

Real demand, every week.

  • 35residential roofing permitslast 7 days
  • 203residential roofing permitslast 30 days
  • 80residential HVAC / mechanical permitslast 7 days
  • 506residential HVAC / mechanical permitslast 30 days

As of Nov 5, 2026. City of Dallas issued residential permits (open data e7gq-4sah), Oct 29 – Nov 4 and Oct 6 – Nov 4, 2026.

The math

One job can pay for a full year.

A year of Starter costs $1,788. Here is what one average replacement job is worth in Dallas.

One roof replacement$10,054

≈ 5.6× a year of Starter

One HVAC replacement$7,733

≈ 4.3× a year of Starter

12 months of Starter$1,788$149/mo × 12 · cancel anytime

Dark bar segment = one year of Starter.
Assumptions: Job values are Angi's Dallas average homeowner costs (roofs updated Aug 2026, HVAC updated Apr 2026). That is revenue, not your profit. This is an example, not a promise of results.

Data sources

Where every signal comes from.

In use

City of Dallas building permits

Issued roofing and mechanical (HVAC) permits from dallasopendata.com.

City updates daily · we pull weekly

In use

NOAA / NWS storm reports

Preliminary hail and wind reports from the Storm Prediction Center, DFW counties.

Daily (preliminary)

Planned

Dallas CAD property records

Year built, to estimate roof and system age. Not connected yet.

Annual certified roll

Planned

Heat & cold wave alerts

NWS heat advisories and freeze warnings for DFW.

As issued by NWS

Planned · paid plans

Owner & contact enrichment

Owner name and phone via a skip-tracing provider, for delivered leads only. You handle TCPA/DNC compliance.

On delivery

Localrly is not affiliated with or endorsed by the City of Dallas, NOAA, NWS or Dallas CAD.

Sources

Where our data comes from.

Every lead is built from public records. We don't buy lists, and we're not affiliated with or endorsed by any of these agencies.

Building permits

Open building-permit data published by Dallas–Fort Worth area cities on their official open data portals: roof, HVAC and mechanical permits, with the date and address.

Storm & hail reports

NOAA storm event and hail reports from the National Centers for Environmental Information (NCEI) and the Storm Prediction Center (SPC).

County appraisal records

Public county appraisal district records, used for property details such as the year built, likely roof or system age, and owner information.

Coverage and update timing depend on what each agency publishes.

From the founder

A small, hands-on service.

I'm Emre, and I built Localrly. Every DFW list is hand-checked by me before it ships: I review the permits and storm reports behind each lead and remove anything that doesn't fit.

Localrly is new. If something in your list looks off, reply to the email and I'll fix it. Questions: [email protected].

Pricing

Two plans. No contracts.

Starter

$149/mo
  • 1 trade (Roofing or HVAC)
  • 1 ZIP territory
  • Weekly list every Monday
  • CSV by email
  • Signal reason on every lead
Start with 10 free leads
Best for storm season

Trigger

$299/mo
  • Everything in Starter
  • Storm & heat alerts
  • SMS-ready formatting
  • Automatic GoHighLevel push
  • Priority territory selection
Start with 10 free leads
Agency or multi-crew team?Several territories, several trades, or white-label lists. We will set it up with you.
Email us

Founding customer pilot: the first 3 contractors per trade get their first month free in exchange for honest feedback. Ask about a spot.

Prices in USD. Month-to-month. No setup fees, no contracts.

Free

Get 10 free leads in your ZIP.

A free sample list, delivered by email. Real, scored homes in your Dallas–Fort Worth ZIP for your trade — see it before you pay a cent.

  • 10 signal-scored leads in your ZIP
  • The reason on every lead
  • CSV to your inbox
  • Works with GoHighLevel on Trigger

No credit card. We only use this to send your sample and launch updates. Privacy

Coming soon

Fence & Pool leads

FAQ

Questions, answered.

Where does the data come from?

Today: City of Dallas building permits and NOAA storm reports. Planned: Dallas CAD property data, NWS alerts, and owner contacts for paid plans.

How often is it updated?

Every week. Your list arrives every Monday.

What do the 10 free leads include?

10 scored Dallas leads for your trade, with the signal reason, as a CSV.

Can I cancel anytime?

Yes. Month-to-month, no contracts.

Does it work with GoHighLevel?

Yes. Trigger pushes leads into GHL. Every plan includes a CSV.

Which areas do you cover?

Dallas–Fort Worth today. More metros are coming. Put yours in the form to join its waitlist.

Do leads include phone numbers?

Not yet. Each lead has the street address, the signal and the date. Owner name and phone are planned for paid plans. You handle TCPA/DNC compliance.

How is the score calculated?

0–100, based on the signal type and how recent it is. A fresh replacement permit or a recent hail report scores highest.

I'm outside Dallas–Fort Worth. Can I still sign up?

Yes. Leave your city or metro in the form. We'll add you to the waitlist and email you when your area goes live.

Next Monday's list is already forming.

Get 10 free leads now and see the quality for yourself.

Get 10 free leads in your ZIP →